We have just experienced the annual fundraising marathon of non-profits in our area. From January to May, almost every weekend is filled with conference room dinners, donations, table sponsors, silent auctions, live auctions, and of course a few slideshows to pull on our emotional strings.
Are these fundraising events bad? No, not at all. They […]
Communication. It is the only way that organizations move forward, or backward for that matter. Have you ever read an email, reacted, and then realized that you have completely misinterpreted what the other person was trying to communicate? One word, one phrase, one icon can be interpreted based on that person’s past experience, […]
One of my best tools for marketing is not education, classes, experience, or webinars…but rather the view from the inside looking out…as a customer! Because this is where marketing continuity comes full circle…or not. This is where I get to experience your marketing claims, touts, and promises firsthand. This is not where we […]