We have just experienced the annual fundraising marathon of non-profits in our area. From January to May, almost every weekend is filled with conference room dinners, donations, table sponsors, silent auctions, live auctions, and of course a few slideshows to pull on our emotional strings.
Are these fundraising events bad? No, not at all. They […]
One of my best tools for marketing is not education, classes, experience, or webinars…but rather the view from the inside looking out…as a customer! Because this is where marketing continuity comes full circle…or not. This is where I get to experience your marketing claims, touts, and promises firsthand. This is not where we […]